Field and Event Marketing Specialist
Mississauga, ON, Canada
Full Time
Mid Level
Company Overview
About Us:
At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.
Why Join Rodan:
Position Summary
We are seeking a Field and Event Marketing Specialist to support the execution of our events and association strategy, with a focus on coordination, logistics, and operational excellence. This role is responsible for managing a high-volume calendar of industry events and ensuring seamless execution across pre-event, during-event, and post-event activities.
The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment. They will bring strong coordination and communication skills, thrive in execution-focused roles, and are confident working across teams to deliver successful, well-run events that support business objectives.
Key Responsibilities
Pre-Event Planning and Process Building
During-Event Execution
Post-Event Process and Analytics
Association Management
Qualifications
Preferred Qualifications
Rodan Benefits and Compensation Include:
Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following:
We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.
Referral Bonus: Do you know someone who would be a great fit for our team? We're offering a $2500 for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Jenny at [email protected].
About Us:
At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.
Why Join Rodan:
- Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.
- Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.
- Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.
Position Summary
We are seeking a Field and Event Marketing Specialist to support the execution of our events and association strategy, with a focus on coordination, logistics, and operational excellence. This role is responsible for managing a high-volume calendar of industry events and ensuring seamless execution across pre-event, during-event, and post-event activities.
The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment. They will bring strong coordination and communication skills, thrive in execution-focused roles, and are confident working across teams to deliver successful, well-run events that support business objectives.
Key Responsibilities
Pre-Event Planning and Process Building
- Build, document, and continuously improve a repeatable pre-event playbook covering selection, budgeting, sponsorship negotiation, logistics, and timelines.
- Manage the event calendar and association memberships, ensuring alignment with sales priorities, target accounts, and corporate go-to-market themes.
- Coordinate booth design, collateral, giveaways, shipping, and on-site logistics for every event.
- Partner with the Marketing Manager - Digital to brief and launch pre-event campaigns (email, LinkedIn, web landing pages) that drive meeting bookings and booth traffic.
- Own seller registration administration, including travel coordination, badge management, hotel blocks, and pre-event briefings.
During-Event Execution
- Serve as the on-site lead for Rodan's presence, ensuring booth setup, staffing schedules, and customer engagement run smoothly.
- Capture leads in real time and ensure clean handoff into HubSpot with appropriate tagging and source attribution.
- Coordinate executive meetings, customer dinners, and association networking activities.
- Troubleshoot logistical issues on the ground and maintain clear communication with sales leadership throughout the event.
Post-Event Process and Analytics
- Execute post-event lead follow-up workflows in partnership with the Marketing Manager - Digital ensuring all leads are nurtured through HubSpot within agreed SLAs.
- Build and maintain event scorecards measuring cost per lead, pipeline generated, meetings booked, and influenced revenue.
- Conduct post-event debriefs with sales and marketing stakeholders and translate insights into improvements to the playbook.
- Maintain a central repository of event learnings, vendor contacts, and best practices.
Association Management
- Manage Rodan's relationships with key industry associations, including membership renewals, speaking opportunities, sponsorship packages, and committee participation.
- Identify new association partnerships that align with target buyer personas and verticals.
Qualifications
- 5+ years of B2B marketing experience with at least 3 years focused on event marketing, trade shows, or field marketing.
- Demonstrated experience building repeatable event processes and playbooks, not just executing one-off events.
- Hands-on experience with HubSpot (or a comparable MAP) for lead capture, list management, and campaign attribution.
- Strong project management skills with the ability to juggle multiple concurrent events and deadlines.
- Comfort with analytics: pulling event ROI data, building scorecards, and presenting results to leadership.
- Willingness and ability to travel up to 40% during peak event seasons.
Preferred Qualifications
- Experience marketing into the industries Rodan serves.
- Prior experience managing association memberships, sponsorships, or industry committee participation.
- Familiarity with sales enablement tools and CRM hygiene best practices.
Rodan Benefits and Compensation Include:
- Competitive compensation package and performance-based incentives
- Comprehensive health and wellness benefits
Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following:
- Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.
- Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.
We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.
Referral Bonus: Do you know someone who would be a great fit for our team? We're offering a $2500 for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Jenny at [email protected].
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